What It’s Like to Have an OBM in Your Corner

One of my favorite parts of running Nora June is helping small business owners feel supported, empowered, and encouraged behind the scenes.

So often, entrepreneurs feel like they have to carry everything — the vision, the strategy, the day-to-day operations, the team leadership, the client experience — all on their own. And when you're juggling that much, it’s easy to lose clarity, momentum, and even profit.

One of my longtime clients beautifully illustrates how transformational this kind of support can be — and I wanted to share a little glimpse of what it’s like to have an OBM in your corner.

Sounding Board & Hype Girl

I love being my client’s sounding board and biggest cheerleader.

In the hustle of running a business, it’s easy to lose sight of your why. I get to remind her of that regularly and encourage her as she dreams up new ideas and goals. I’m the one saying, “Yes, you can do this — and here’s how we’ll make it happen.”

Sometimes that’s a voice of reassurance. Sometimes it’s practical brainstorming. Always, it’s with the heart of someone who cares deeply about her success.

Turning Ideas Into Action

When a brilliant idea strikes, it’s easy for it to get lost in the swirl of to-do’s.

I bring follow-through and structure to the process — making sure we follow up and execute so those ideas become reality, not just good intentions.

I help bring clarity and action to creative energy, so projects move forward with confidence.

Building Team Culture

One of the most rewarding parts of this work is supporting the broader team.

I love helping each team member understand the impact they have — that their talents are a true gift to the business.

When the team feels valued and connected to the business’s mission, they show up more fully — and that energy impacts everything from client experience to long-term success.

Financial Stewardship

When I first joined this client’s team, they were delivering beautiful client experiences — but unknowingly running many projects at a significant loss.

Costs weren’t being tracked in real time, and last-minute purchases often ate into profits. Clients were billed according to a pre-set budget, without a clear understanding of actual expenses — so the business was unintentionally undercharging.

I implemented real-time cost tracking and developed a process for quoting options aligned with each client’s dream vision and budget.

Now, the business consistently stays profitable — while still delivering exceptional experiences. Helping create that transformation has been one of my favorite wins as an OBM.

Practical Support & Follow-Through

Beyond big-picture strategy, I help keep day-to-day operations running smoothly:
-Delegating tasks across the team
-Managing client communication from initial inquiry through post-service reviews
-Tracking details so nothing falls through the cracks, even during the busiest seasons

And when overwhelm starts to creep in — as it does for all entrepreneurs — I help bring clarity, calm, and actionable next steps.

That steady presence behind the scenes makes all the difference when things get busy.

The Heart of This Work

At its core, this is why I love what I do through Nora June: bringing strategy, structure, and encouragement to help small business owners thrive — not just survive.

When you have someone who believes in your vision and helps you execute it profitably and sustainably — that’s when a business can truly flourish.